Nar is one of the largest mobile operators in Azerbaijan. Several brand visuals and directions created for the brand.
Creative director / designer: Rahim Ismayil
Brand keyvisual showing a gift for new users in the Nar+ app. This visual had to be both in a positive spring mood and encourage to download the app. The visual solution performed better than expected.
![](https://cdn.myportfolio.com/7915a7c5-76bc-4953-a7ec-40e3156a3832/0c3c36c7-7f81-4d3d-a17e-332237c98eba_rw_3840.jpg?h=10f39a40d67e96609ac6fb8e85ab35f8)
CavanNar tariff is Nar's tariff aimed at young people, and since there are positive changes in this tariff, new images had to be prepared. Here is a visual copywriting solution using word play. Approaching the direction of the digital requirements of modern youth, we emphasized that young people are different and conveyed that the tariff is better.
![](https://cdn.myportfolio.com/7915a7c5-76bc-4953-a7ec-40e3156a3832/92a185fc-1469-4a9e-b1bc-c4384851e350_rw_1920.jpg?h=4b2e52564ef2db4a0c8b0a77724ef575)
![](https://cdn.myportfolio.com/7915a7c5-76bc-4953-a7ec-40e3156a3832/95ce5600-2b3c-4c3c-92ca-5dbdf4e075c7_rw_1920.jpg?h=d0ebb8bce04b8224111c37b12d4d650f)
![](https://cdn.myportfolio.com/7915a7c5-76bc-4953-a7ec-40e3156a3832/838cd641-d315-46d3-92b1-b27f3ce91fc5_rw_1920.jpg?h=245d7744f171f09a71cd5a61877369d5)
![](https://cdn.myportfolio.com/7915a7c5-76bc-4953-a7ec-40e3156a3832/09cdaf2f-8087-41df-b153-df3ac7ec8770_rw_1200.jpg?h=60ffce4007e02264519ef1213ec8492a)
![](https://cdn.myportfolio.com/7915a7c5-76bc-4953-a7ec-40e3156a3832/047c7da6-1ae8-4930-a643-8fb986191f02_rw_1200.jpg?h=0be32a0c9d49a33a5f8837dc385867e7)
![](https://cdn.myportfolio.com/7915a7c5-76bc-4953-a7ec-40e3156a3832/2ab4e4aa-2f74-4016-ae2b-dbe3be7ce615_rw_1200.jpg?h=0ea495088af04a842f28b08c613bcfea)
![](https://cdn.myportfolio.com/7915a7c5-76bc-4953-a7ec-40e3156a3832/9c1b3a15-ef02-45f5-8ffa-a2b4172b01c1_rw_1920.jpg?h=ac0bee6b6084a0eb0522b8868ed0f8ca)
The communication language and visuals of the Nar brand had to be refreshed. Because it was time to create vitality in monochromatic communication. A 2nd color and a new direction were prepared for this.
![](https://cdn.myportfolio.com/7915a7c5-76bc-4953-a7ec-40e3156a3832/5a7120de-eeb2-41c5-b943-8bea54e4d188_rw_1200.jpg?h=fa989b7629f2583ec3813ada569dead2)
![](https://cdn.myportfolio.com/7915a7c5-76bc-4953-a7ec-40e3156a3832/a188734b-b48e-4df5-be4f-c27801eec590_rw_1200.jpg?h=690824192c2b327c967cf165cd6309f0)
![](https://cdn.myportfolio.com/7915a7c5-76bc-4953-a7ec-40e3156a3832/9ad66f8b-dfef-4cba-9450-e2069a9a20b1_rw_1920.jpg?h=f12efb0783379d636139850b39dcd1ac)
![](https://cdn.myportfolio.com/7915a7c5-76bc-4953-a7ec-40e3156a3832/d824cc93-953b-428b-b709-6ff5156d8a28_rw_1920.jpg?h=e25837136cf132f91fe8846cf83474cc)
![](https://cdn.myportfolio.com/7915a7c5-76bc-4953-a7ec-40e3156a3832/a74e0307-ea29-4dad-b72b-bc58e01984f4_rw_1920.jpg?h=25a1094718708b050c3463b063a88d3d)
"Welcome" poster when Pomegranate brand started working with DDB Azerbaijan.