Rich Hotel is one of 5 stars hotel in Baku city. The hotel wanted to see the harmony of modernity, richness and national ornaments in logo when asked for rebranding. All factors were taken into account while creating a logo.  Firstly, all Azerbaijan national embroideries, holidays and customs and traditions were examined. Azerbaijan national sweets, carpet embroideries, golden line was used in the logo. This embroidery which in the form of Pakhlava and network art is one of kind the National Art of Azerbaijan

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