The logo reflects both the classic and modern aspects of art. 1-word brands are more memorable and easier to brand.
Naming that resemble city names or state names can sometimes limit people. A neutral name emphasizes that it is public to anyone. Its unique design makes it iconic. Modern museums and galleries often do not use symbols in their logos. They usually prefer a typographic style. This is because it is easier to remember just the name than the symbol.
This allows the brand to be presented not only as an art market but also as a place that can be visited often. This factor will make the gallery more popular.
