Inspired by the iconic oval framework of classical masterpieces, this identity creates a strong connection between Baku’s National Gallery and timeless art traditions. The choice of a contrasting serif typeface, with its modern flat edges, bridges the gap between the classical and the contemporary — embodying all artistic eras in one design.
The distinctive 45° curve is what makes this brand truly memorable, setting it apart from conventional visual identities. This simple yet sophisticated detail reflects both elegance and innovation, ensuring the gallery’s image remains unique, iconic, and deeply tied to its cultural heritage.
